Welcome to the Dispensary!
The dispensary is open and I'm never going home!
-- MC Flow
As California joins the recreational cannabis market, San Diego-based rapper, MC FLOW, is giving fans a backstage pass with her new single and music video: WELCOME TO THE DISPENSARY. Filmed at San Diego’s must-see cannabis boutique, URBN LEAF, “Welcome to the Dispensary” follows Flow as she shops for her favorite cannabis products and dances with her fellow customers. The result is a joyous, funny, but also thought-provoking look into the modern day dispensary – which has evolved quite a bit from the tie-die head-shops of the past.
“We really wanted to give a glimpse into what dispensaries can and will be as legalization grows,” explains Flow. “Today’s dispensaries are beautiful, inviting, professional businesses with a lot to offer the community in terms of health, wellness, and fun.” Flow searched for the right location to film the video for over a year and almost filmed at a shop in Los Angeles, before seeing an ad for Urbn Leaf and visiting the Buenos Avenue location. “As soon as I spent some time in the store, I knew I wanted to film there because it was everything I was looking for – a bright, modern shop staffed by knowledgeable budtenders who really know the products.”
Once the location was locked in, Flow and the video’s director, SHARISSE COULTER, began tapping friends from the SoCal cannabis and music scenes to make cameos in the video. Sitting in the waiting area as Flow passes through are cannabis influencers SEAN MAJOR (AKA MAJOR CBD), the first active-duty service member with a physician’s recommendation for cannabis, and RONI STETTER, Co-Chair of San Diego’s Women Grow chapter. Singer-songwriter ROB DEEZ steps in as security guard, while rapper MIKI VALE shops for flower. Viral comedy duo, WE ARE THOMASSE, provide a heated makeout-session, and Long Beach-based femcee and derby-girl, JFP, roller-skates her way through the boutique.
“We tried to reflect the diversity of clients that pass through the shop on any given day,” explains Flow. “I even tapped my 73 year old friend, Carl, to play ‘Westley,’ a character who is buying edibles for his wife who is getting chemo. In ‘real life’ Carl uses CBD to treat the symptoms associated with shingles. It was important to me that we show that the dispensary has something for everyone, and that today’s customer doesn’t usually fit the traditional stoner stereotype. That outdated stigma needs to go.”
Photos by Sean Cassidy